By Cathy 
The majority of online locations for digital ads are trying to improve the value that they can offer to you by incorporating a slew of exciting new features. Perhaps the most exciting feature of all is that of conversion models, and there is a pretty good chance that you can take your marketing campaign up a few notches if you were to take advantage of it. However, you might have a hard time enjoying the full benefits of your conversion model if you don’t even know that it is, so sit back while we give you the lowdown on this particular topic.
To put it plainly, a conversion model is a prediction of how many conversions your ad campaign would be able to bring to you. The secret behind how do modelled online conversions work is that Google, Facebook and many other platforms is machine learning. An AI is able to learn about user behavior, and it then creates a psychological profile that a business can exploit. The truth of the situation is that you can use this to your benefit by optimize your marketing based on the results of the conversion model.
A huge benefit of conversion modelling is that it does not require the use of any identifiable data. The fact of the matter is that our privacy is being violated in so many ways that it might be impossible to keep track of them, so we should all give thanks to Google and Facebook for inventing this new form of predicting marketing performance. Just make sure that you put in the correct data, because the model is only as good as the data that it has received.